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That means that when Election Day comes, ballots are cast according to how well each candidate's campaign was able to permeate the everyday grind and deliver a clear and compelling message to voters. Election marketing tips such as those listed below have proven invaluable to winning campaigns. Exposure is just as important to political candidates as it is to corporate brands. You can brand your candidacy by first creating a well-communicated platform and summing it up with a tagline that defines your campaign.

Develop a logo and identity, and achieve visibility by marketing on multiple fronts. Print postcards, brochures, business cards, posters , door hangers, banners and yard signs. This is direct marketing at its finest. Put up a website that explains your platform and background in full and make daily updates to open a dialogue with voters.

Forums and online advertising likewise offer opportunities for exposure. Take out newspaper, radio and television ads, and - even better - get free press by granting interviews, working with a charitable organization and challenging the status quo creating controversy. Get out and greet voters, talk to them about their concerns and listen to their answers.

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If possible, go door-to-door yourself. If not, employ a team of volunteers to help you distribute door hangers and to go door-to-door to spread support.

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Be in the public eye: Local events, charity drives and athletic contests help you connect with voters. You can also hold debates, town hall meetings, and "meet the candidates" nights to directly engage voters in the issues and to contrast your platform against your competitors'.

Don't wait until the last minute to start your campaign. A well-run political campaign should be planned months in advance to ensure you have the resources in place to seamlessly execute your plan without delay come election season.

What is responsive storytelling?

When it's time to launch, you should strike early and often to maximize your voter visibility. Send postcards or brochures out to voters right away, send another batch when the election gets closer and distribute door hangers a day or two before the election. Make sure local media is aware that you are available for interviews and voice your opinion on a number of local issues. Coordinate pavement-pounding sessions and other public activities, and be active in your community.